Street artist INSA has returned to his home city of Leeds to fight against urban pollution! INSA’s new mural on Wharf Chambers, supported by the Yorkshire Design Group and curated by Tina Ziegler, Director of Moniker Art Fair absorbs carbon and actively purifies the air around it!
Measuring 13 meters high and 11 meters wide, the colourful artwork features a rainbow sunset gradient with bold line work that hopes to communicate the need for all of us to protect our precious earth. The image reflecting an interconnected human effort to protect and nurture the future generations and the planet.
“For this Mural, it was time my pattern grew up, removed its heels and breathed! I wanted the work to be embracing itself, nurturing its own future as the paint on the wall does its job breathing in the CO2 around it…” INSA
INSA and curator Tina Ziegler set out to create a carbon-conscious and waste aware mural asking themselves if they could successfully cut down on the overall emissions, reduce waste to see if they could minimize the negative impact on the planet.
The ‘living and breathing’ mural is painted using Graphenstone Biosphere paint, the worlds most certified green brand. Due to their natural and ecological composition, the raw materials used to manufacture Graphenstone paints are not only free of toxic components but also help in the reduction of air pollution. In this way, healthier indoor and outdoor spaces are achieved. CO2 Absorption Declaration Study proves that Graphenstone’s lime-based paints absorb CO2 from the environment during their carbonation process. The mural will actively absorb the same amount of CO2 as an adult tree in just three years!
“It’s not about perfection, but about intention. A step by step approach to positive change.” Tina Ziegler
Not only is the mural essentially more sustainable from a production point of view, but analyzing the lifestyle around the project, the artist took careful consideration to change his habits and plan ahead, shop local, buy organic, eat no meat, and try to live with minimal waste. Where they found it impossible, they have offset those emissions by using a carbon calculator with World Land Trust and have donated back to protecting vital eco-systems around the world.
“We are so happy to have been able to come together with Moniker, INSA and Leeds BID to bring a new piece of artwork to the streetscape of Leeds. Not only does the resulting mural have huge impact and sets this little corner of the Calls/Waterfront area alive, but it breaks new ground in the aim to be a carbon conscious and zero waste production – something we all need to be doing. It’s stunning too and has generated tons of interest and positive feedback already – we couldn’t be more pleased!” Paul Ellison, Yorkshire Design Group
The experiment shows us just how much of an impact we can have when we consider every step of a project, from curation to execution and is an exciting foundation and eye-opener for future projects within the street art scene.
Photo and Film credit Peter Ritson
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