The ‘big bad me’ subvertising project, London 2020

Have you seen ‘me’ around London? not me, me! more Canvaz’s new red poster/sticker campaign that’s all about ‘me’. Big bad me to be exact!!…

Canvaz introduces the #bigbadme project, curated by Olly Walker in partnership with Man from Uncle!

“The project is a reflection of the times we live in when people no longer can find the truth and strive for instant gratification. Me subverts traditional advertising and brand marketing turning it back on itself. ” CANVAZ about #bigbadme

The #bigbadme CANVAZ street intervention of posters and stickers can be found in major cities such as London and Paris, Bristol, Dublin.

#bigbadme turns vandalism on its head and exposes it for what it is: welcome to the ‘me’ age.

Social media forces us all to create personal brands. The algorithm breaks down everything to the lowest common dominator: me.

The last syllable of Millennial’s most-loved brand Supreme has been cut and pasted all-over. Me me me me me…

The #bigbadme project questions the cultural vandalism propagated by brands such as Supreme who sell a dream of freedom and opportunity available to all. But it’s not!!Liliana Rodrigues

Photo credit Canvaz


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